![]() My disturbance about the wannabe-moonshots in marketing around Apollo 11 left for amusement. Meanwhile, two years have passed! The Apollo hype is gone (again) and gave way for the rise of a new spaceflight excitement era. I had to admit rocket science is indeed rocket science. In the end, the 50th anniversary passed, my rocket making a few inches from the launch pad with a massive (numerical) explosion! All I had were a few fancy-looking screenshots by the time the anniversary happened. ![]() Or – wait this is a space blog – call it my ARMAGEDDON. It was a plan or aim to do something that seems almost impossible.Īnd boom! I failed. I had this ultimate plan to generate a digital replica of the original NASA broadcasting of the launch from 1969. But things got really bad as I had this idea a few weeks prior to the anniversary: I so badly wanted to launch a virtual Saturn V using computational fluid dynamics CFD simulation. And likewise, the marketer in me got heavily disturbed by the way some companies were trying to hijack this great engineering achievement to tie their products that typically have absolutely nothing to do with spaceflight engineering to the first moonshot in history. No question, the engineer in me got heavily excited by the reminiscence of one of the greatest engineering achievements in human history. ![]() Source: Marketing the Moon- The Selling of the Apollo Lunar ProgramBy David Meerman Scott and Richard JurekĪnother of these “marketing with the moonshot” waves hit the shores of social media two years ago. Company after company found “good” reasons why they are part of the success. And I would even argue, without marketing they would never have made it to the moon. No doubt NASA has ever since been a master of engineering and marketing alike. And while some of those projects may indeed have been challenges of similar or even bigger dimensions than shooting humans to the moon, there is another sort of moonshot project that pops up every now and then: The “art” of tying a marketing campaign to spaceflights. Today, the Cambridge Dictionary reads moonshot noun (BOLD PLAN)Ī plan or aim to do something that seems almost impossibleĪnd since Neil Armstrong made his one small step for a man, mankind has launched thousands of their so-called “moonshots”. Kennedy announced one of the most ambitious missions in human engineering, barely had he imagined that he was shaping a term that would describe a whole new category of projects to come. “This nation should commit itself to achieving the goal, before the decade is out, of landing a man on the moon and returning him safely to the Earth.” JFK
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